Browse our collection of papers in
Moto

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C/B/4026. PESTLE analysis for MOTO

WORDS:
800
DATE:
2011
PRICE:
9.99 GBP

This paper aims to examine the external environment of MOTO, an automotive company based in China. The paper does this through use of a PESTLE analysis, and begins by providing thorough background on the topic.

 

KEYWORDS: MOTO, China, PESTLE!,

 

C/B/4014. Ansoff matrix analysis for MOTO

WORDS:
1050
DATE:
2011
PRICE:
19.99 GBP

This paper focuses on MOTO, an automotive company based in China, and aims to present an Ansoff's Product / Market Matrix for the company. The paper begins by providing detailed information on the topic at hand, as well as identifying aspects of the Ansoff Matrix.

 

KEYWORDS: MOTO, Automotive, China, Ansoff Matrix.,

 

C/B/3862. Strategic analysis of Moto Middle East

WORDS:
7900
DATE:
2011
PRICE:
79.99 GBP

The paper examines the performance of the subsidiary of the Chinese company Moto called Moto Middle East in Abu Dhabi, United Arab Emirates (UAE). The issues of knowledge management within the organisation are addressed presenting an overview of the company. Analysis is conducted of the UAE automotive market along the lines of the PESTLE and SWOT models, industry and competitor models, Ansoff matrix and Porter’s generic strategies. Marketing strategies of the company are examined using marketing mix (4P), the features of their human resource management (HRM) are outlined, the structure and culture of the company are described, their financial position is evaluated, strategic options are recommended.

 

KEYWORDS: Strategic analysis, Moto Middle East, UAE automotive market, PESTLE, SWOT, Porter’s generic strategies, marketing mix, Ansoff,

 

C/M/1511. Dissertation. Knowledge management case study: MOTO

WORDS:
10300
DATE:
2010
PRICE:
109.99 GBP

This dissertation analyses MOTO, one of the large car manufacturer with headquarters and production facilities in China, and its current need for a knowledge management system to achieve its changing strategic goals. Although the company has its core production and headquarters located in China, it has its assembly parts in Australia, America, and Scotland, making it a truly global firm. The proactive nature of the firm has led it to invest in protecting and enhancing the environment at a global level. In order to achieve this objective, the company has entered into a contract with ENVOP, a Swiss based environmental consultancy firm to carry out detailed research, however the company believes that its diverse intellectual capital can also provide complex and advanced understanding of related fields and therefore require a knowledge management system.

 

KEYWORDS: Dissertation, management strategy, change management, knowledge management, MOTO, automobile industry, car industry, ENVOP, environment, global business, case study,

 

C/M/1319. Dissertation. Knowledge Management in MOTO

WORDS:
8700
DATE:
2010
PRICE:
89.99 GBP

The dissertation reports on the development of a knowledge management (KM) strategy for MOTO car manufacturer with the aim to update the company’s current strategic objectives and commitments. Theories of knowledge management and change management are reviewed, research methodology and philosophy are described, an overview of the car manufacturing industry is presented, MOTO’s position within the industry is analysed using the model of Porter’s Generic Strategies, the structure and culture of the company are described along the lines of the Hofstede’s model. Recommendations are suggested about KM strategic initiatives that can be adopted by MOTO, the ways of their implementation are detailed.

 

KEYWORDS: Dissertation, MOTO, knowledge management, KM, Porter’s Generic Strategies, Hofstede,

 

C/M/1272. Dissertation. Knowledge management strategy for MOTO

WORDS:
9400
DATE:
2009
PRICE:
99.99 GBP

The dissertation investigates the concept of knowledge management (KM) providing a review of literature on the KM theory, outlining the methods used to develop a KM strategy, and conducting a case study of the global and national KM strategy of MOTO in China, Australia, Scotland and the USA. The environment of each country is described, HR practices used by MOTO in their KM are examined identifying the factors that influence the framework of knowledge with the focus on employee involvement and the impacts of global and local cultures. KM strategy for MOTO is developed, the plan of its implementation is detailed.

 

KEYWORDS: Dissertation, knowledge management, MOTO, global, local,