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C/B/3862. Strategic analysis of Moto Middle East
- WORDS:
- 7900
- DATE:
- 2011
- PRICE:
- 79.99 GBP
The paper examines the performance of the subsidiary of the Chinese company Moto called Moto Middle East in Abu Dhabi, United Arab Emirates (UAE). The issues of knowledge management within the organisation are addressed presenting an overview of the company. Analysis is conducted of the UAE automotive market along the lines of the PESTLE and SWOT models, industry and competitor models, Ansoff matrix and Porter’s generic strategies. Marketing strategies of the company are examined using marketing mix (4P), the features of their human resource management (HRM) are outlined, the structure and culture of the company are described, their financial position is evaluated, strategic options are recommended.
KEYWORDS: Strategic analysis, Moto Middle East, UAE automotive market, PESTLE, SWOT, Porter’s generic strategies, marketing mix, Ansoff,
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