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Morrisons

E/F/48. Morrisons supermarket chain: issues of risk management

WORDS:
4000
DATE:
2006
PRICE:
49.99 GBP

The paper reports on Morrisons Supermarket chain providing information on the company’s history and background, conducting PESTEL analysis of their current position and analyzing Morrisons acquisition of Safeway. The main risks faced by Morrisons in the UK competitive environment are highlighted. Recommendations are offered about Morrison’s corporate governance regulations, marketing strategies, etc.

 

KEYWORDS: Morrisons, PESTEL, Safeway, acquisition, risk management,

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