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C/F/1086. Dissertation. Business and financial performance of Tesco and Morrisons in 2007-2009

WORDS:
15300
ADD-ONS:
Excel Data
DATE:
2011
PRICE:
159.99 GBP

The paper looks at the business and financial performance of the UK grocers Tesco and Morrisons describing competition in the grocery retailing sector and presenting information about the companies’ situation in the past and at present. Literature is reviewed on the capital structure theory, the issues of competition and corporate reputation, etc. Analysis of both companies is conducted using the models of SWOT, PESTLE and financial ratio analysis for 2007-2009. The methodology of the dissertation combines qualitative and quantitative research based on secondary data and primary data collected from questionnaires distributed among UK consumers. Conclusions are made about the financial health of Tesco and Morrisons.

 

KEYWORDS: Dissertation, Business and financial performance, Tesco vs. Morrisons, SWOT, PESTLE, financial ratios,

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