Browse our collection of papers in
Moneysupermarket.com Financial Group
S/M/402. Entrepreneurial Marketing
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the entrepreneurial career of the leader of Moneysupermarket.com (Ms.com) in the context of the entrepreneurial marketing and SME theory. The role of online financial services and knowledge transfer partnerships is discussed.
KEYWORDS: Moneysupermarket.com, Ms.com, entrepreneur, knowledge transfer,
P/EI/102. British Airways: comparative analysis of online ticket agents
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper examines the ways of buying tickets from British Airways (BA) comparing their website Britishairways.com and the online travel agents website Travelsupermarket.com. Differences between the two websites are outlined, their attractions for both, customers and BA, are identified.
KEYWORDS: ei, british, airways, comparative, online, ticket, agents,
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