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Moet Hennessy Louis Vuitton (LVMH)

P/M/758. Proposal. Brand community: theory and case study of Louis Vuitton

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper reports on a research proposal into brand communities presenting the layout of the dissertation, a review of previous research related to the topic, and a case study of Louis Vuitton Company. Research methods are identified including the techniques of data collection (interviews with Louis Vuitton clients), pointing out the limitations of the prospective study and presenting a timetable of the research stages.

 

KEYWORDS: Proposal, brand community, Louis Vuitton,

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Many thx, I have received the paper and the work is perfect, will deal again. Chen