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Moet Hennessy Louis Vuitton (LVMH)
C/M/1432. Integrated Marketing Communication Strategies of Louis Vuitton
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the theory of integrated marketing communication (IMC) applying it to the IMC campaign of Louis Vuitton. The significance of market segmentation in IMC is emphasized discussing the factors that may cause communication failure, and explaining the use of AIDA model for attracting customers. The steps in the development of the IMC campaign are described with reference to Louis Vuitton.
KEYWORDS: integrated marketing communication, Louis Vuitton, market segmentation,
Other Papers On: Marketing Communications
Other Papers On: Moet Hennessy Louis Vuitton (LVMH)
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