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Mini

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C/M/1346. Value of brand communities for marketers and consumers

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the importance of a strong brand for the competitiveness in the market examining the scope and significance of brand community. The concept of brand community is defined arguing that companies with a developed brand community are less affected by economic downfall, and discussing examples of Apple Inc, Red Bull, HP and Mini Copper Club.

 

KEYWORDS: Branding, marketing, brand community, Apple Inc, Red Bull, HP,

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S/M/527. Marketing and distribution of MINI by BMW

WORDS:
3350
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the Mini brand (MINI) reviewing its history and its redesign by BMW to target at the younger generation. Market shares and sales for BMW and MINI over 2007-2008 are analysed, BMW's major competitors are outlined, SWOT analysis of the MINI is conducted, its main market segments are identified, MY MINI online interaction program is described, the current strategy of MINI distribution is characterised.

 

KEYWORDS: Mini brand, MINI, BMW, SWOT, MY MINI, SWOT,

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P/M/803. History of Mini and BMW branding strategy

WORDS:
878
DATE:
2006
PRICE:
9.99 GBP

The paper examines the history of the Mini car discussing the reasons behind its success and decline in the UK, its acquisition by BMW in the 1990s, the advantages and disadvantages of using existing brand names for new products, etc.

 

KEYWORDS: Mini, BMW, brand,

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P/B/335. Strategic Analysis of Mini

WORDS:
5000
DATE:
2005
PRICE:
59.99 GBP

The paper reports on the subsidiary of the BMW, Mini. The performance of Mini is investigated within the framework of Macro-environmental audit, PESTEL analysis, Perceived User Value (P.U.V) analysis, SWOT analysis and Porters five forces paradigm. Possible limitations, critical success factors and the issues of competitive rivalry are identified with the aim of providing recommendations for future business strategies.

 

KEYWORDS: strategic, mini,

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P/B/255. Strategic Analysis of Mini Copper (US Market)

WORDS:
10000
DATE:
2004
PRICE:
109.99 GBP

This report presents strategic analysis of Mini Copper, focusing mainly on US Market. Report analyses marketing strategy of Mini Copper, online marketing and Developing the Mini's Marketing Campaign. Report also presents Mini's SWOT, PEST and porter's 5 forces analysis, Value chain analysis, implementation of Ansoff Matrix, development of marketing strategies, McKinsey's 7's Strategy and analysis of financial performance of Mini. Report ends with analysis of findings of the analyses, recommendations and conclusions.

 

KEYWORDS: strategic, mini, copper, us, market,

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