Browse our collection of papers in
Midea Group
C/B/645. Globalization Challenge for the Leading Chinese Home Appliance: The Case Study of Midea
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is examining the air conditioner market in China. It focuses on a single Chinese leading home appliance company ? Midea. An analysis in this report is based on a case study conducted by Peter Yuan (Midea: Globalization Challenge for a Leading Chinese Appliance Manufacturer). The aim of this report is to investigate whether Midea, which is facing an aggressive competition in domestic market, should defend its local market position or expand international market. The report adopts SWOT analysis, Porter's Five Force model and Porter's generic strategy to provide recommendation for Midea.
KEYWORDS: Midea, home appliance, China, air conditioner, SWOT, five force, Porters generic stra,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
The service was excellent; I received the papers within 1 minute from making my payment. I wish we could have a service like this here in South Africa. We can only hope!Nicky
