Browse our collection of papers in
Microsoft Corporation
C/M/2377. Falling in and out of love with brand: switching from PC to Apple
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the ‘love relationship’ between customers and brands defining brand love as a marketing concept and discussing its antecedents, outcomes and measurements. The issues of ending and starting a new brand love relationship are addressed conducting a study of swings in computer brand preferences from Microsoft’s Personal Computer (PC) to Apple’s MacBook.
KEYWORDS: Brand love, from PC to Apple, customers and brands,
C/HR/1128. Literature Review. An evaluation of employee engagement and commitment
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This literature review focuses on employee engagement and commitment, and begins by presenting a variety of definitions and information on the topic. The paper discusses the way in which employee engagement can be seen as a significant HR functionality, as well as evaluating the WIFI (well-being, information, fairness, and involvement) model. Employee engagement is discussed in reference to First Direct, Hallmark, and Microsoft. The benefits of employee engagement are discussed, and the paper assesses the importance of the manager-employee relationship. Different barriers to employee engagement are discussed, and recommendations for promoting healthy employee engagement are outlined before conclusions are made.
KEYWORDS: literature review, employee engagement, employee engagement commitment, WIFI, well-being, information, fairness, and involvement, First Direct, Hallmark, Microsoft, manager-employee relationship!,
C/E/778. An examination of the Office of Fair Trading and Microsoft's anti-competitive activities
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper answers three questions on the Office of Fair Trading (OFT) in relation to the Microsoft anti-competitive activities. The first question is “Briefly explain the key purpose of the OFT and The Competition Commission”. The second is “Using the S-C-P as a ‘frame of reference’ for your chosen ‘case study’, identify the key aspects of that market in terms of its Structure, Conduct and Performance”. The final question is “With reference to your findings in (2) above, explain the main reasons why this firm and/or market were investigated”.
KEYWORDS: Office of Fair Trading, OFT, Microsoft, Microsoft anti-competitive activities, The Competition Commission!,
C/EI/224. An evaluation of the development of websites from Web 1.0 to Web 2.0
- WORDS:
- 5150
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper examines the evolution of five different websites from the times of Web 1.0 to the current Web 2.0. The paper presents the history of website design and technology as well as the evolution of website functions. Web 2.0 is then discussed and the paper outlines its main principles, as well as the future trends. The websites that are analysed are Google, CNN, Amazon, Microsoft, and Facebook.
KEYWORDS: Websites, internet, Web 1.0, Web 2.0, website design, Google, CNN, Amazon, Microsoft, Facebook.,
C/B/4067. Case study analysis of sustainable business strategy development
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to examine the ways in which a business can be sustainable whilst maintaining an agile, efficient and innovative business strategy. The way in which environmental and economical ICT development has been integrated in a variety of organisations is discussed. These organisations include Asda, Tesco, Microsoft, Unilever, and Kraft Foods, and this is followed by a comparative assessment of Brazil and Ghana.
KEYWORDS: Asda, Tesco, Microsoft, Unilever, Kraft Foods, Brazil, Ghana, ICT, business strategy, environmental development, economical development,
C/B/4037. SWOT analysis for Microsoft
- WORDS:
- 300
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper examines Microsoft as part of the gaming industry and performs a SWOT analysis. This analysis looks at the strengths, weaknesses, opportunities and threats affecting the company. This paper does not contain a reference list.
C/B/4031. Porters five forces analysis on the video games industry
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper performs a Porters five forces analysis on the video games industry. The paper pays specific interest to Microsoft, Sony and Nintendo, and examines the industry in detail. This paper does not contain a reference list.
KEYWORDS: Porters five forces, video game industry, Sony, Microsoft, Nintendo,
C/B/3954. Strategic analysis of video games industry and SWOT analysis of Microsoft and Nintendo
- WORDS:
- 3500
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper reports on the external and internal environment of the video games industry performing Porter’s 5 Forces, PESTEL and SWOT analysis of the industry, and identifying the SWOT features of Microsoft and Nintendo games consoles. Critical success factors (CSF) within the industry are defined, Blue Ocean and Red Ocean strategies in the video games’ market are described. The paper has no references.
KEYWORDS: Strategic analysis, video games industry, Porter’s 5 Forces, PESTLE, SWOT, Microsoft, Nintendo,
C/HR/1061. Microsoft and Rover Group: HR strategies of employee development
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the organisational culture and human resource (HR) strategy of two organisations, i.e. Microsoft and Rover Group, focusing on their policy towards employee training and development, transfer of new skills, organisational learning, etc. Activities of National Skills Academies and Learning and Skills Council (LSC) are discussed.
KEYWORDS: Microsoft, Rover Group, HR strategies, employee development, skills transfer, organisational learning,
C/M/2184. Globalisation of Xbox video game through localisation media
- WORDS:
- 4150
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the interactive software amusement industry focusing on the video games market. Definitions of video games are presented, Microsoft’s Xbox video game console is described, localisation techniques used in Xbox marketing are analysed in the context of the globalisation theory.
KEYWORDS: Globalisation, localisation, Xbox video game, Microsoft,
C/C/284. Addressing security vulnerability of Microsoft Windows
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at security issues of Microsoft Windows providing specification of the CVE-2003-0352/MS03-026 security vulnerability and addressing the threat it poses to Windows network/domain. Technical details of the threat are presented explaining the ways it could be exploited by malicious code. Remedial action is suggested to mitigate this type of security vulnerability.
KEYWORDS: Microsoft Windows, Security Threat, Security Vulnerability, CVE-2003-0352, MS03-026,
C/F/1144. Financial strategy and business life cycle
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the key components of a financial strategy and its link with the business life cycle of the organisation. Financial strategies of Microsoft, Cisco Systems, British Petroleum (BP) and Boo.com are analysed and compared.
KEYWORDS: Financial strategy, business life cycle, Microsoft, Cisco Systems, British Petroleum, BP, Boo.com,
C/C/280. An evaluation of the Windows Domain Structure
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the Windows Domain Structure, and begins by discussing its function and role. The security risks to the domains are examined, and the methods of enumerating Windows Domain Structures are discussed. The communications between Windows Domains and other domains are assessed, and the best practise when securing Windows Domains are examined.
KEYWORDS: Windows Domain Structure, security risks, communication,
C/B/3632. Dissertation. Innovations in IT industry: Apple vs. Microsoft
- WORDS:
- 11200
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation examines approaches to innovation used by Microsoft and Apple. Literature is reviewed on the theory of competitive advantage, resource-based view (RBV), theory of dynamic capabilities, innovation in information technology, strategies of innovation and imitation in the IT industry, network theory, sources of innovation, etc. The backgrounds of Apple and Microsoft are described, sources of innovation used by each company are identified. The methodology of the study is based on secondary research. Conclusions are made about the pioneer position of Apple in the IT industry.
KEYWORDS: Dissertation, Innovation, IT industry, Apple, Microsoft, imitation, information technology,
C/B/3288. Microsoft and Competitive threats
- WORDS:
- 700
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper focuses on Microsoft and aims to examine the way in which the organization reacted to competitive threats. The paper discusses Microsoft’s strategy discussing topics like Java, application development, internet searches, and their integrated strategic options.
KEYWORDS: Microsoft, competitive threats, Java, application development,
C/B/3145. Examination of Microsoft browser ballot
- WORDS:
- 500
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper examines Microsoft and its browser ballot. The paper uses the structure-conduct-performance model to examine the case study. The paper begins by explaining the model, followed by an evaluation the Microsoft ballot.
KEYWORDS: Microsoft, browser ballot, structure-conduct-performance model,
C/OM/269. Innovation Management at 3M, Google and Microsoft
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper aims to evaluate organisations in a contemporary business environment implement innovation as a key feature and a source of competitive advantage. 3M, Google and Microsoft have been selected as case studies to analyse how innovation is incorporated into organisations. Innovation, organisation structure and culture, and human resources are all discussed in relation to the chosen organisations. The paper concludes with stating how successful the companies have been in incorporating innovation in regards to success factors.
KEYWORDS: Innovation, organisation structure, organisation culture, 3M!Google, Microsoft!,
C/F/833. Ratio analysis and share analysis of Microsoft Corporation
- WORDS:
- 1800
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper looks at Microsoft Corporation, one of the leading IT firms in the world. It tries to understand the financial performance of the company by doing a comprehensive analysis of its financial ratios and share performance for 2007-2009 years. Microsoft Corporation is being analysed using liquidity ratios, leverage ratios, turnover ratios and profitability ratios. The study also tries to identify the main parameters that tend to influence its financial ratios. Much of the study is based on the company’s performance during the past three years.
KEYWORDS: Microsoft, Ratio Analysis, Share Analysis,
C/M/1454. Marketing mix analysis of Microsoft's Windows 7 launch
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the marketing strategy adopted by Microsoft in their 2009 launch of the new Windows 7 operating system. The marketing mix features of Windows 7 are analysed including the new product description, place of distribution, price and promotion.
KEYWORDS: Microsoft, Windows 7, marketing mix, new product development, marketing strategy,
C/OM/228. Innovation and Creativity in Microsoft Corporation
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at creativity and innovation in Microsoft Corporation explaining their role in the company’s success, considering motivations behind creativity and innovation, discussing the influence of the Microsoft organisational structure and culture on the process of creativity, identifying external and internal triggers of change within the company, and highlighting the importance of continuous innovation as a core competence of Microsoft.
KEYWORDS: Innovation, Creativity, Microsoft Corporation,
C/C/177. Comparative analysis of Microsoft's, Apple's and open source laptops
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the laptop performance of the Windows operating system (OS) developed by Microsoft, the Macintosh OS developed by Apple, and the Open Source OS Linux developed by the open source community. The history of laptop development is reviewed, comparisons between the three OS are made along the lines of their goals, specifications, weaknesses, strengths, price, etc.
KEYWORDS: Microsoft, Windows, Apple, Macintosh, Open Source, Linux, laptops, operating system,
C/B/2309. Porter's 5 Forces analysis of Microsoft
- WORDS:
- 750
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Microsoft and Porter's 5 forces analysis of Microsoft, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Microsoft.
KEYWORDS: Porter, 5 forces, five forces, Microsoft,
C/B/2308. PESTEL and Porter's 5 Forces analyses of Microsoft
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents an overview of Microsoft, PESTEL analysis which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Microsoft and Porter's 5 forces analysis of Microsoft which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Microsoft.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Microsoft,
C/B/2307. Value chain analysis of Microsoft
- WORDS:
- 300
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Microsoft, with Value Chain Analysis. Value Chain Analysis is a management tool used to identify key activities within the organisation which form its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure.
KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Microsoft,
C/B/2306. SWOT and Value Chain Analyses of Microsoft
- WORDS:
- 750
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Microsoft and SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Microsoft. Second part of the paper presents Value Chain Analysis of Microsoft.
KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Microsoft,
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