Browse our collection of papers in
Microsoft Corporation
S/M/525. Strategic marketing analysis of Microsoft's games console X-box
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the segmentation, targeting and positioning of the Microsoft's sixth- generation games console X-box describing the company's competitors, conducting PEST analysis of their external environment, exploring their market position and marketing mix (4Ps) features.
KEYWORDS: Marketing, Microsoft, X-box, games console, PEST, marketing mix,
C/L/473. Microsoft's Court Cases: Economic Perspective
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the court cases launched against Microsoft Corporation by the US government and the European Commission (EC) reviewing the accusations against Microsoft’s practices of integrating media technologies (i.e. Windows Media Player) into the Windows package, their antitrust practices, the monopoly in the Intel operating systems market, etc. The economic efficiency of Microsoft’s market position is evaluated considering the prospects for the company’s long-lasting sustainability.
KEYWORDS: Microsoft Corporation, Microsoft Litigation, Monopoly, Market Share, Economic Efficiency, Microsoft court cases,
C/E/408. Microsoft and monopoly in the market for PC operating system
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the theoretical concept of monopoly analysing whether Microsoft Corporation could be called a monopolist in the PC operating system market. Anticompetitive practices used by the company to maintain monopoly power are discussed. Impacts of the current state on the company’s efficiency are outlined.
KEYWORDS: Monopoly, Microsoft, operating system, Windows, anticompetitive practices,
C/EI/84. Web Usability Review and case study of MSNBC.com
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the prerequisites of web usability (WU) providing a review of literature on WU and current WU practices. A case study of MSNBC.com of Microsoft is conducted from a usability perspective suggesting recommendations about the site improvement.
KEYWORDS: Web usability, user-friendly design, human computer interaction, MSNBC.com,
C/F/439. Financial Performance analysis: Google Vs Microsoft
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper demonstrate financial analysis of two companies Google and Microsoft for 2006-2008, the brief put light on ratio analysis and stock share performance of both companies in detail. And finally draw a conclusion on the basis of analysis through scholarly references and up to date facts and figures.
KEYWORDS: f, financial, performance, analysis, google, vs, microsoft,
C/L/375. Microsoft Case and Article 82
- WORDS:
- 5200
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at the background to the CFI case of Microsoft v Commission and assesses the impact that this decision has had on the substance of Article 82 of the European Community competition law.
KEYWORDS: l, microsoft, article,
C/B/1072. Zune vs. iPod: Microsoft's Entry into the Digital Music Player Market
- WORDS:
- 4600
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted, portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.
KEYWORDS: MP3, BCG Matrix, competitor's analysis, Microsoft, Zune, Apple, iPod, 3Cs,
C/B/1227. Rise and fall of Palm Computing in Handheld Operating Systems
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at the risks and successes of the operating systems (OS) industry presenting a case study on Palm Computing (PC) OS. Palm's unique strategy of gaining control over the OS market is described highlighting the success of their investment in innovation, research and development (R&D), etc. PC competition with Microsoft is discussed identifying Palm's competitive advantage and exploring the reasons why they haven't sustained it. The paper has no reference list.
KEYWORDS: Palm Computing, handheld computing systems, Microsoft,
C/HR/286. Bill Gates: Life and Way to Success
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a biographical sketch of Bill Gates, his early life and love for programming, his association with Paul Allen and establishment of Microsoft in 1975. Bill Gates' personal traits of intelligence and innovation are highlighted discussing the business skills that have made him the richest man on earth.
KEYWORDS: Bill Gates, success, Microsoft, motivation, programming, wealth,
C/B/721. Microsoft Corporation: Antitrust Rulings, Entrepreneurship and Globalisation
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
In the midst of another strong warning from the European Union Competition Commissioner Neelie Kroes, on March 01 2007, against what the commissioner referred to as Microsoft's failure to comply fully with certain obligations of the 2004 antitrust ruling, this report examines the impact of antitrust rulings on Microsoft activities, and why it should seeking a lasting solution to the EU's 2004 antitrust ruling. The market dominance Microsoft enjoys today, at first instance, is attributable to its founder Bill Gates, widely considered as one of the World's richest entrepreneurs. This report gleans through large body of literature about Gates to collate the main attributes that make up his entrepreneurial skill sets, and relate them with a suitable entrepreneurship theory. Microsoft's 90% market share in the global market for desktop operating systems has been facilitated by the agents of globalisation. In that regard, this report captures what a globalised world means to Microsoft, and how through the latter may affect its global strategy.
KEYWORDS: Strategy, Globalisation, Antitrust, Competition, Entrepreneurship, Microsoft, Bill Gat,
C/B/775. Videogame Industry: case study of Microsoft Xbox
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper uses Porter's Five Forces model to evaluate the performance of firms in the videogame industry. SWOT analysis is conducted of the marketing and operational effectiveness of Microsoft's Xbox console, highlighting the business level strategy of Microsoft with particular emphasis on research and development, brand image, diversification, marketing and promotion.
KEYWORDS: Porters Five Forces, SWOT, Xbox, Microsoft, videogame,
S/B/182. Applying key learning points from the Markstrat Simulation to Microsoft
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines effective marketing strategies reviewing the learning points of the Markstrat simulation and applying them to Microsoft strategies. An overview of Microsoft Company is presented, the relevance of each learning point is discussed providing the company's brief SWOT and PEST analysis, discussing their CSR practices, etc.
KEYWORDS: Markstrat simulation, Microsoft,
C/B/389. Microsoft: SWOT, PESTLE, and Porter's analyses (global perspective)
- WORDS:
- 2400
- DATE:
- 2006
- PRICE:
- 29.99 GBP
Through an intensive PESTL analysis this papers scans the external macro environment of the world's largest software company Microsoft Corporation. The industry competitive analysis is conducted by using the Porter's five forces .In the end we have used SWOT analysis to audit the internal and external environment of Microsoft as an organization to present the company's overall perspective in terms of its strengths and weaknesses.
KEYWORDS: Microsoft, PESTEL, SWOT, Porters, software industry,
C/B/392. Xbox: A case study
- WORDS:
- 1100
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper begins with a brief overview of the industry that Xbox competes in before diving into a comprehensive analysis which includes identification of the key drivers of change and critical success factors followed by a PEST analysis, SWOT analysis, Porter's five forces analysis and finally a Value chain analysis. The paper then wraps up the discussion with a final analysis and recommendations.
KEYWORDS: Xbox, PEST, SWOT, Porters five forces, Value chain,
E/B/170. How much resource should Microsoft devote to auditing its partners' continuing ability to meet its criteria?
- WORDS:
- 917
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper reports on Microsoft strategies of working with partners and associated companies discussing the costs and benefits of the Partner Programme, the role of partners in supply chain management, the advantages of Microsoft's approach towards partnership, etc.
E/B/260. Microsoft Corporation
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on Microsoft Corporation identifying their success factors and analysing the company's internal, international, political and competitive environment.
KEYWORDS: microsoft, corporation,
P/B/468. Microsoft SWOT Analysis
- WORDS:
- 727
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This report presents a SWOT analysis of Microsoft Corporation. It highlights how Microsoft remains in an extremely strong position within the global software industry, increasing its revenues and diversifying to remain competitive within emerging markets. However, it also points to the rapid rate of technological development within the software arena and the significant threat that this poses for Microsoft, who will be continually forced to meet the needs of a more divergent consumer group.
P/B/588. Report on Microsoft in United Arab Emirates
- WORDS:
- 6000
- DATE:
- 2006
- PRICE:
- 69.99 GBP
The paper reports on Microsoft business operations in the United Arab Emirates (UAE) providing the companys PESTEL analysis. The background of the UAE information and technology industry is described using the elements of PEST and SWOT, and highlighting the sources of IT competition in UAE using Porters Five Forces and SWOT models. The change in Microsoft branding strategy is analyzed using SWOT and summing up the updates to Microsoft business solutions.
KEYWORDS: microsoft, united, arab, emirates,
P/B/665. How much resource should Microsoft devote to auditing its partners’ continuing ability to meet its criteria?
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the role of Microsoft’s audit of their intermediaries reviewing its advantages and the threats of over-auditing. The benefits and costs of using intermediaries are highlighted.
KEYWORDS: Microsoft, intermediaries, audit,
C/B/232. Analysis of Microsoft
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report is primary concerned with detailed account of SWOT analysis of Microsoft, which is based on extensive research of various well-justified and trustworthy secondary informational sources. The analysis raises a number of very challenging and yet alarming for Microsoft issues. SWOT is further reinforced by PEST and Porter's Five Forces analysis.
KEYWORDS: microsoft,
C/L/21. Critically analyse the Commissions decision in of 20.03.2004 relating to a proceedings under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft)
- WORDS:
- 3300
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The essay analyses provisions of Art. 82 in general, supported by the relevant case law. It outlines how the courts interpret the wording of Art. 82, to ensure the aim of the common competition policy and trade is achieved as best possible. Having outlined all the major decisions and all the relevant principles that had been established in relation to Art.82, the analysis concentrates on the decision in the case of Microsoft. Providing criticisms that arose as a result of the Commissions decision and evaluating wider implications of the decision should it be upheld by the Court of First Instance.
KEYWORDS: l, critically, analyse, commissions, decision, relating, proceedings, article, ec, treaty, case, comp, c-, microsoft,
P/B/629. Implications of Microsoft and McAfee merger
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper examines the implications of the proposed merger of Microsoft and McAfee discussing its benefits, evaluating the motives behind the merger, outlining the areas of concern for regulatory authorities, and arguing whether a merger could become anti-competitive if not regulated.
KEYWORDS: Microsoft, McAfee, merger,
P/L/117. European Commission against Microsoft
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the implications of the decision against Microsoft by the European Commission reviewing the EC Competition Law, particularly Art. 82 EC, previous Microsoft cases in the US, criteria of a potential abuse, namely a breach of law, the EU official position on the Microsoft case, the concept of fair competition in the New Economy, etc.
KEYWORDS: Microsoft, European Commission, competition law,
P/M/547. Microsoft Xbox in Japanese market: standardization vs. adaptation
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the marketing problems of Microsoft Xbox focusing on the dilemma between standardizing and adapting the company practices to different markets, analyzing their market segmentation and highlighting cultural difficulties of entering foreign markets, namely, the Japanese market. Recommendations are made on the international segmentation of Microsoft.
KEYWORDS: microsoft, xbox, japanese, market, standardization, vs, adaptation,
S/M/92. The Societal Marketing Concept and Microsoft
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This paper starts with a literature review of the Societal Marketing Concept including what it is, whether businesses should take responsibility for their products, academic models that can be applied to the concept, applying the concept to Microsoft and implementing the concept with Microsoft. Includes an Executive Summary, Contents Table and full bibliography including references from scholars such as Kotler and Gaski.
KEYWORDS: societal, marketing, concept, microsoft,
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