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Microsoft Corporation
S/M/525. Strategic marketing analysis of Microsoft's games console X-box
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the segmentation, targeting and positioning of the Microsoft's sixth- generation games console X-box describing the company's competitors, conducting PEST analysis of their external environment, exploring their market position and marketing mix (4Ps) features.
KEYWORDS: Marketing, Microsoft, X-box, games console, PEST, marketing mix,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Marketing Mix
Other Papers On: PEST Analysis
Other Papers On: Microsoft Corporation
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