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S/B/182. Applying key learning points from the Markstrat Simulation to Microsoft

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines effective marketing strategies reviewing the learning points of the Markstrat simulation and applying them to Microsoft strategies. An overview of Microsoft Company is presented, the relevance of each learning point is discussed providing the company's brief SWOT and PEST analysis, discussing their CSR practices, etc.

 

KEYWORDS: Markstrat simulation, Microsoft,

 
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Other Papers On: Microsoft Corporation