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Microsoft Corporation
C/OM/228. Innovation and Creativity in Microsoft Corporation
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at creativity and innovation in Microsoft Corporation explaining their role in the company’s success, considering motivations behind creativity and innovation, discussing the influence of the Microsoft organisational structure and culture on the process of creativity, identifying external and internal triggers of change within the company, and highlighting the importance of continuous innovation as a core competence of Microsoft.
KEYWORDS: Innovation, Creativity, Microsoft Corporation,
Other Papers On: Innovation
Other Papers On: Microsoft Corporation
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