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Microsoft Corporation

C/B/721. Microsoft Corporation: Antitrust Rulings, Entrepreneurship and Globalisation

WORDS:

3000

DATE:

2007

PRICE:

39.99 GBP

In the midst of another strong warning from the European Union Competition Commissioner Neelie Kroes, on March 01 2007, against what the commissioner referred to as Microsoft's failure to comply fully with certain obligations of the 2004 antitrust ruling, this report examines the impact of antitrust rulings on Microsoft activities, and why it should seeking a lasting solution to the EU's 2004 antitrust ruling. The market dominance Microsoft enjoys today, at first instance, is attributable to its founder Bill Gates, widely considered as one of the World's richest entrepreneurs. This report gleans through large body of literature about Gates to collate the main attributes that make up his entrepreneurial skill sets, and relate them with a suitable entrepreneurship theory. Microsoft's 90% market share in the global market for desktop operating systems has been facilitated by the agents of globalisation. In that regard, this report captures what a globalised world means to Microsoft, and how through the latter may affect its global strategy.

KEYWORDS: Strategy, Globalisation, Antitrust, Competition, Entrepreneurship, Microsoft, Bill Gat,