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Metro Group
C/M/1793. Literature review. Analysis of Consumer Satisfaction of the Metro and Makro Customers.
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This literature review examines metro/macro cash and carry, focusing on consumer satisfaction. The review examines the market structure and range of products, and consumer expectations. Models of consumer satisfaction are also examined.
KEYWORDS: Literature review, Consumer Satisfaction, Metro Cash & Carry, makro cash and carry, market structure, consumer expectations,
C/M/1372. Marketing Mix strategies of METRO Group
- WORDS:
- 4350
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the strategic expansion of the Metro Group to the UK providing the company’s background with the focus on METRO/MAKRO Cash & Carry, analyzing the current marketing mix strategies of MAKRO, and investigating the perception and behaviour of British customers towards MAKRO using a case study based on the primary data obtained from questionnaires. Recommendations are suggested to the company management regarding their marketing mix strategies in UK.
KEYWORDS: METRO, marketing mix, MAKRO, consumer behaviour, marketing strategy,
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