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Mercury Athletic Footware

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S/F/266. Overview of Active Gear Inc's Business acquisition of Mercury Athletic

WORDS:
2900
DATE:
2010
PRICE:
29.99 GBP

This paper analyses Active Gear, Inc (AGI), a private footwear company and their consideration of possible acquisitions of Mercury Athletic, a sub division of West Coast Fashions Inc (WCF). The paper analyses the footwear industry overall, and then focuses on comparing both companies and by performing a financial comparison. The paper then goes onto analyse the value of Mercury Athletic, by performing free cash flow analysis, weighted average cost of capital analysis, terminal value analysis, and a sensitivity analysis. This is done to further determine whether AGI should continue with the acquisition, and the paper concludes with a short conclusion suggesting if the acquisition is beneficial for AGI.

 

KEYWORDS: Acquisition, Active Gear Inc, AGI, Mercury Athletic, West Coast Fashions Inc, WCF, footwear industry, free cash flow, weighted average cost, terminal value, sensitivity analysis,

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C/F/591. Mercury Athletic Footwear: Valuing the Opportunity. Harvard Business School Case study analysis

WORDS:
2050
DATE:
2009
PRICE:
29.99 GBP

This paper is analysing “Mercury Athletic Footwear: Valuing the Opportunity” case study by Luehrman and Heilprin. The paper raises the question of importance of financial valuation a subsidiary during the pre-acquisition period. This step enables the acquiring company to foresee opportunities and threats that may be hidden in the target firm. Thus, the work provides the set of cash flow projections of a footwear company that is about to be acquired. In the course of research the weighted average cost of capital (WACC) has been estimated and terminal value has been determined. The paper also contains the assessment of acquisition premiums and synergies.

 

KEYWORDS: Mercury Athletic Footwear, Harvard case study, WACC, depreciation, cash flow, acquisition, Luehrman, Heilprin,

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