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McDonalds

S/M/267. McDonalds and Subway: comparison of marketing communications

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

The paper compares the performance of McDonalds and Subway conducting their competitive analysis along the lines of marketing communications and key brand messages.

 

KEYWORDS: McDonalds, Subway, marketing communications,

 
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