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McDonalds

S/B/277. UK Fast food market: Case study of McDonald's in UK

WORDS:
4000
DATE:
2006
PRICE:
49.99 GBP

The paper examines the UK fast food market using Porter's Five Forces model and performing strategic analysis of the position of McDonalds in the UK using the models of SWOT, PESTEL, etc.

 

KEYWORDS: Fast food, McDonalds UK, SWOT, Porters Five Forces,

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