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P/M/799. Report on McDonald's and Burger King's marketing strategies
- WORDS:
- 7000
- DATE:
- 2006
- PRICE:
- 79.99 GBP
The paper examines the principles of marketing used by McDonalds and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonalds and Burger King is conducted using PEST and SWOT models. The companies marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies performance.
KEYWORDS: McDonalds, Burger King,
Other Papers On: McDonalds
Other Papers On: Burger King
Other Papers On: Marketing and Advertising Strategy
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The papers are great and I will be ordering more as my course progresses.Sean
