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McDonalds

C/OM/74. Comparing the operations of McDonald's and Burger King

WORDS:
1300
DATE:
2008
PRICE:
19.99 GBP

The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.

 

KEYWORDS: McDonalds, Burger King, service,

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Other Papers On: Service Operations Management

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