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McDonalds

C/M/1997. Marketing and Logistics Function of McDonalds

WORDS:
2850
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the relationship between the marketing activity of McDonalds and its impact on the logistics function. The features of the supply chain in the fast food industry are defined highlighting recent trends and challenges faced by the industry. A link between McDonalds’ marketing mix and logistics is established outlining the strengths as weakness of the company’s supply chain. Recommendations are suggested to the company’s operations management about product innovation, lean production practices, etc.

 

KEYWORDS: McDonalds, marketing mix, logistics, supply chain,

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