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C/M/1181. Marketing strategy for McDonald's new product

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper presents a marketing strategy for a new product McBaked Fries launched by McDonald’s offering a brief market review of McDonald’s, identifying their marketing objectives and market segmentation, examining the target market for the new product, its positioning in the consumers’ minds, and marketing mix (4P) features. A brief costing structure of the marketing strategy of McBaked Fries is provided including the estimated returns on the investment.

 

KEYWORDS: McDonald’s, marketing strategy, new product, marketing mix,

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Other Papers On: Marketing and Advertising Strategy
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