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C/HR/455. Dissertation. Employee retention at McDonald's

WORDS:
14700
DATE:
2009
PRICE:
149.99 GBP

The dissertation examines the adequacy of the employee retention (ER) strategy of McDonald's assessing the company's position in the UK food-retail industry. The review of literature touches on the theory of HRM identifying the factors that determine employee retention, and highlighting strategic approaches to ER. A study of McDonald's restaurants in Central London is conducted using the methods of primary research based on interviews and secondary research of the relevant academic literature and background information on McDonald's ER issues and activities. Recommendations are suggested about ER solutions for managers and practitioners.

 

KEYWORDS: Dissertation, HRM, employee retention, motivation, reward, McDonalds,

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