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C/HR/338. Dissertation. Employee Motivation: Case Studies of Burger King and McDonald's

WORDS:
15100
DATE:
2008
PRICE:
159.99 GBP

The dissertation examines the importance of motivation in Burger King and McDonald's studying the factors that motivate employees to work hard, and evaluating the expectations and attitudes of subordinates in Burger King and McDonald's toward their management. The issues of human resource management (HRM) in fast food restaurants are addressed. The study is based on the secondary data obtained through the review of academic literature on HRM theory and theories of motivation, and primary data collected through the use of focus group interview and questionnaires. Conclusions are made about the influence of employee relationship, communication within workplace and personality of mangers on the employee performance.

 

KEYWORDS: Dissertation, HRM, employee motivation, employee relationship, reward, training and d,

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