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C/HR/330. Dissertation. Employee Motivation: Case Studies of Burger King and McDonald's

WORDS:
15200
DATE:
2008
PRICE:
159.99 GBP

The dissertation investigates the issues of employee motivation in Burger King and McDonald's exploring the factors that influence employees' commitment to work, the perceptions and attitudes of subordinates in Burger King and McDonald's toward management, the expectations and preference of fast food restaurants' staff towards their managers, etc. Literature on the theories of motivation is reviewed. The methods of the research are based on the primary data obtained form focus group interview and questionnaires, and secondary data collected from text books, newspapers, journal articles and the Internet. Conclusions are made about the factors that can influence the motivation of workers in McDonald's and Burger King with reference to employee relationship, communication within workplace and the personality of mangers.

 

KEYWORDS: Dissertation, HRM, motivation, employee relationship, reward, training and developmen,

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