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McDonalds

C/B/3488. McDonald's Strategy in India

WORDS:
3150
DATE:
2011
PRICE:
39.99 GBP

The paper looks at McDonald’s position and environment in India using the models of SWOT, PEST and Porter’s Five Forces. The company’s main competitors are defined, their business strategies are examined including IS and IT strategies, core competences are identified, recommendations are suggested about McDonald’s strategies in the Indian fast food market.

 

KEYWORDS: McDonald#s India, SWOT, PEST, Porter’s Five Forces, fast food market, core competences, competitors,

 
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