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McDonalds

C/B/3271. Analysis of McDonald's corporate strategy

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

This paper examines the corporate strategy of McDonalds, and begins by providing the history of the company. The paper then provides an overview of Corporate Strategy, and then focuses on McDonald’s model of work practice and work design. This is called McDonalization, and the paper examines many aspects of this process. Conclusions are made regarding the success of McDonalds, and provides recommendations for future improvement.

 

KEYWORDS: Corporate strategy, McDonalds, work practice, work design, McDonalization!,

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Other Papers On: Corporate Strategy: Case Studies
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