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McDonalds

C/B/2492. Logistics and supply chain management of McDonalds and KFC in China

WORDS:
4500
DATE:
2010
PRICE:
49.99 GBP

The paper looks at the establishment of KFC (Yum!) and McDonald’s franchising models in China discussing the challenges they faced in adapting their logistic and supply chain strategies to the Chinese markets. The opportunities of the two companies are analysed using PESTLE, SWOT, Ansoff and Porter's Five Forces models, their supply chain and logistics management in Chinese operations are compared.

 

KEYWORDS: McDonalds China, KFC in China, Yum, PESTLE, SWOT, Ansoff Matrix, Porter#s Five Forces, supply chain and logistics,

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Other Papers On: International Business in China
Other Papers On: Strategic Analysis
Other Papers On: Supply Chain and Logistics
Other Papers On: Kentucky Fried Chicken (KFC)
Other Papers On: McDonalds

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