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McDonalds

C/B/1667. PEST Analysis of McDonalds

WORDS:
1600
DATE:
2009
PRICE:
19.99 GBP

The paper provides an overview of the fast food retail company McDonald’s and the industry in which they operate. Environmental factors affecting the operations and the performance of McDonald’s are analyzed using the PEST model. Actual and potential responses of the company to the external environmental factors are discussed.

Updated version of this paper is available here:  C/B/2146. STEEPLE analysis of McDonalds
 

KEYWORDS: PEST, McDonald’s,

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