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McDonalds
C/B/1519. Change and continuity in the contemporary business world with a focus on McDonald's
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at McDonald's global environment and success factors addressing the issues of globalization, conducting marketing mix analysis, identifying the key drivers of change and their impact on McDonald's. The notion of flat world is discussed with reference to McDonald's.
KEYWORDS: Globalization, Change, Marketing Mix, competitive advantage, Flat World, McDonalds,
Other Papers On: McDonalds
Other Papers On: Marketing Mix
Other Papers On: Globalisation
Other Papers On: Globalisation (Economics)
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