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C/M/754. Strategic Management of Capital One and MBNA

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper examines the concept of strategic management analyzing the examples of two firms operating in the same industry Capital One and MBNA and comparing their organizational purposes, long term strategies, internal and external factors affecting the strategies and the quality of strategic management at the firm level.

 

KEYWORDS: Strategic management, Organizational purpose,