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Mattel
S/B/238. Mattel's strategies and position in the dolls market
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the strategy of the US toy maker Mattel offering a review of the toy market, describing the company's customers, and conducting analysis of their position in the fashion dolls market using the Ansoff Matrix, SWOT and PEST models, etc. Recommendations are suggested about Mattel's recovery strategy
KEYWORDS: Mattel, toy, doll, Ansoff Matrix, SWOT, PEST,
Other Papers On: Strategic Analysis
Other Papers On: Mattel
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