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C/M/1812. Analysis of business continuity management and crisis management planning: case studies Toyota and Mattel Inc
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper provides a comparative analysis of business continuity management and crisis management planning, using Toyota and Mattel Inc. The paper begins by providing the background to both companies, providing information on how both companies had to recall products. The paper then discusses the impact of the recall, the response and reasons for the recalls, crisis management and communication, damage control, and business continuity management. The paper concludes by providing recommendations for the future.
KEYWORDS: business continuity management, Toyota, Mattel Inc, recall, crisis management, crisis communication, damage control!,
Other Papers On: Crisis Management
Other Papers On: Mattel
Other Papers On: Toyota
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