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Marriott

S/B/113. Marriott International Inc

WORDS:

4400

DATE:

2006

PRICE:

49.99 GBP

This paper examines the international business and strategies of Marriott International. It provides a critical literature review of aspects like globalization, internationalization of the hotel industry, global branding etc. The paper includes a detailed analysis of the International hotel industry including the Macro environment, Porter's 5 forces and the key success factors in the international hotel industry. The international strategies of Marriott International have been examined in depth using several theories of international business of key authors in this topic area including the reviews of the international strategies under the performance indicators of Marriott's international strategies. Marriott's strategies have also been compared from its major competitors international strategies which have been identified in this paper including a brief overview of the competitors in the appendices. Conclusions and recommendations to Marriott have been provided to finish the paper. The whole paper has been written using Harvard referencing style with the references given in the paper including the appendices.

KEYWORDS: marriott, international, inc,