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P/T/43. International hotel industry and Marriott International

WORDS:
4500
DATE:
2006
PRICE:
49.99 GBP

The paper reports on the global hotel industry reviewing literature on the internationalization of the hotel industry, conducting the industrys analysis (using Porters Five Forces model), presenting an overview of the key success factors, etc. The international strategy of Marriott International is described on the basis of literature review reporting on their performance indicators, competitors, etc. Strategic recommendations to the companys management are offered.

 

KEYWORDS: hotel industry, Marriott International, Porters Five Forces,

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