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Marriott
P/M/339. Customer relationship management at Marriott International
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper seeks to explore the strategies leading to successful business performance on the international scale. Hotel industry is subjected to analysis focusing on Marriott International group. The study looks at the company's corporate culture, its marketplace is discussed using Potter's Five Forces model. The customer relationship management (CRM) approach is analysed and illustrated with examples.
KEYWORDS: customer, relationship, management, marriott, international,
Other Papers On: Marriott
Other Papers On: Hospitality, Travel and Tourism Industry
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