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Marriott
C/M/696. Promotional Mix in the Hospitality Industry: case study of Marriott International Inc
- WORDS:
- 4500
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper looks at the elements of a marketing plan (Four Ps and Seven Ps) referred to as the marketing mix reviewing various theoretical perspectives of the model and focusing on the promotion in the hospitality industry. The role of promotion in the market success is discussed providing a case study of techniques used by the Marriott International Inc. PESTEL and Promotion mix analysis of the company is presented.
KEYWORDS: Four Ps, Seven Ps, marketing mix, promotion, Hospitality Industry, Marriott Internatio,
Other Papers On: Marriott
Other Papers On: Marketing Mix
Other Papers On: Hospitality
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