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Marriott
C/M/694. Promotional Mix in Hospitality Industry: case study of Marriott International Inc
- WORDS:
- 3800
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the categories of marketing known as 4Ps (product, pricing, promotion and placement) discussing the value of the marketing mix, and focusing on the role and practices of promotion in the UK hospitality industry. A case study is conducted of the promotional strategies in Marriott International Inc.
KEYWORDS: Marketing mix, 4Ps, promotion, hospitality, Marriott International,
Other Papers On: Marriott
Other Papers On: Hospitality, Travel and Tourism Industry
Other Papers On: Marketing Mix
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Keywords Tag Cloud
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