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C/M/1534. SWOT analysis and marketing plan for Bangkok Marriott Resort & Spa
- WORDS:
- 1800
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper reports on the marketing and distribution strategies of the five-star hotel Bangkok Marriott Resort & Spa. The background of the hotel is described, their SWOT analysis is conducted, a plan is developed with regard to the hotel’s marketing and distribution strategies for the next three years.
KEYWORDS: Bangkok Marriott Resort & Spa, service marketing, SWOT, a plan of marketing and distribution strategies is developed,
Other Papers On: Marriott
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