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C/B/3190. Contemporary Issues Faced by JW Marriott Beijing

WORDS:: 4300
DATE:: 2010
PRICE:: 49.99 GBP

This paper examines the issues that affect JW Marriott Beijing. The paper aims to understand the internal environment of JW Marriott Beijing, to explore the issues that affect the strategic position of the hotel, and to examine the strategic actions that the hotel uses to face these issues. The background to the hotels and to the one in Beijing is provided, and data is collected through secondary literature analysis. The concept of service delivery is discussed in relation to the hospitality industry and the JW Marriott Beijing. Solutions to the issue of the challenge of technology and the impact of corporate social responsibility (CSR) are provided. The paper summarises by evaluating the findings.

KEYWORDS: JW Marriott Beijing, internal environment, strategic position, service delivery, hospitality industry, technology, corporate social responsibility, CSR,