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Marriott
C/B/2782. Internationalisation strategy of Marriott International
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the impacts of the economic recession on the hospitality industry examining the challenges faced by Marriott International with regard to their global expansion. The background of the company is described suggesting recommendations about the ways to reshape their internationalisation strategy.
KEYWORDS: Marriott International, global expansion, internationalisation strategy,
Other Papers On: Marriott
Other Papers On: Internationalization
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