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Marks and Spencer

P/M/793. Marks and Spencer: culture and strategic management

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the organisational culture and strategic management of Marks & Spencer (M&S) providing a review of academic approaches to corporate culture and its influence on the company?s strategic development. The difficulties faced by M&S in the 1990s due to a ‹strategic drift? are discussed focusing on the changes that lead to the transformation of their culture and strategy to regain consumers? trust. This paper is based on the case study from the book by Johnson and Scholes Exploring Corporate Strategy: text and cases .

 

KEYWORDS: Marks & Spencer, M&S, culture, strategic drift,

 
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