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Marks and Spencer

C/M/2310. An examination of M&S in Saudi Arabia

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

This paper examines M&S in Saudi Arabia and assesses their marketing mix strategies. The paper begins by providing background information on the company, and follows with an analysis of the trends in the market and their competitors. Cultural diversity is assessed through use of the 4P analysis, and recommendations are made regarding public relations and direct marketing.

 

KEYWORDS: Public Relation, Direct Marketing, M&S, Saudi Arabia, marketing mix, Cultural diversity, 4P,

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