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Marks and Spencer

C/M/1306. Marketing Communications: Customer Service Programmes of Marks & Spencer

WORDS:
1600
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the effectiveness of the marketing communication strategy used by Marks & Spencer (M&S) in attracting customers. Theoretical underpinnings of the marketing communication mix are reviewed, advertising and promotional programmes of M&S are examined, recommendations are suggested about the ways to improve their customer service through communication with M&S external stakeholders.

 

KEYWORDS: Marks & Spencer, M&S, marketing communications, customer service,

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