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Marks and Spencer
C/B/779. M&S in France
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the entry of Marks and Spencer (M&S) to France using the PESTEL model to analyze the French retail market, conducting micro level analysis of the industry and SWOT analysis of the company. Strategic recommendations to M&S in France are suggested.
KEYWORDS: market entry, Marks and Spencer, M&S, France, retail industry,
Other Papers On: Foreign Market Entry
Other Papers On: Marks and Spencer
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Keywords Tag Cloud
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