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Marks and Spencer

C/B/4167. Sustainable Activities in the Retailing Sector. Case Study: Marks and Spencer

WORDS:
3300
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on M&S, a retailing company and aims to examine their sustainable activities. The paper begins by providing background information to M&S and their main sustainable issues. A PEST analysis is carried out to assess the external factors that affect the company, and the AUDIO and sustainability mapping frameworks are used to analyse their sustainable activities. The paper concludes with recommendations for the organisation.

 

KEYWORDS: M&S, retail industry, sustainable activities, PEST, external factors, AUDIO framework, sustainability mapping framework,

 
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