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Marconi Corporation plc
P/EI/70. E-business: overview and case studies
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper examines the issues of Internet marketing focusing on the expansion of business-to-business operations and conducting case studies of Icarus e-Com and their eSupply Chain, Deloitte & Touche, Marconi Communications, The Magic Lamp, and Piercom. Technologies used in e-business are outlined, e-business opportunities and threats are reviewed.
KEYWORDS: Internet, net marketing, e-business, business-to-business,
Other Papers On: Marconi Corporation plc
Other Papers On: E-businesses
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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