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Malaysian Airlines (MAS)

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C/M/2266. Dissertation. Marketing and branding strategies of Malaysia Airlines

WORDS:
9050
DATE:
2011
PRICE:
99.99 GBP

The dissertation investigates marketing strategies adopted by Malaysia Airlines (MAS) towards branding. Literature is reviewed on the theory of marketing and branding, the features of modern air travel and airline industry, brand identity management in the airline industry, the use of analytical models of SWOT and 4P marketing mix as marketing tools, etc. The methodology of the research is based on secondary data and primary data obtained from interviews and questionnaires with MAS customers. Conclusions are made about brand identity techniques and promotional schemes that can help the airlines to gain customer attention.

 

KEYWORDS: Dissertation, marketing, branding strategies, Malaysia Airlines, SWOT, marketing mix,

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C/F/414. Financial Statement Analysis of Malaysian airlines

WORDS:
3800
DATE:
2008
PRICE:
39.99 GBP

The paper analyses the financial statements of Malaysian airlines looking at their financial reports of 2006 and 2007, exploring the ratios provided by the financial statements and using valuation methods to compare the market prices of the shares.

 

KEYWORDS: Malaysian airlines, financial statements, ratio analysis, valuation models,

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C/M/972. Marketing Strategy: Malaysia Airlines System

WORDS:
2600
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the situation in Malaysia Airline Systems (MAS) providing analysis of their market conditions and developing a marketing plan to contribute to MAS success using the models of 7P's and Porter's 5 forces.

 

KEYWORDS: Malaysian Airlines, Emirates, 7Ps, Porters 5 forces, marketing plan,

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P/M/641. Report on Malaysia Airlines

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the position of Malaysia Airlines (MAS) describing their background and conducting SWOT and marketing mix (7Ps) analysis. Internal and external audit of the company is performed, their objectives, strategies and tactics are outlined, an action plan of approaching the target market is offered, the ways of controlling MAS performance are discussed, the advantages of selling tickets online are reviewed.

 

KEYWORDS: Malaysia Airlines, MAS,

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E/M/11. Malaysian Airline (MAS) marketing strategy analysis

WORDS:
3000
DATE:
2004
PRICE:
39.99 GBP

The increasingly intense local competition, the pressure on 'slots', the aviation industry depression since 9.11 and the haunting terrorist attacks etc made the national flag carrier difficultly lurching ahead. Though recovery was seen in 2003, would MAS, a small fish in such a furiously turbulent pond be able to achieve its goals based on present marketing strategies? If not, what strategy should it adopt? What sort of ownership is most favourable for its development? What is most crucial for its success? In this essay, based on the general business environment analysis and its SWOT analysis compared with other competitors, great efforts will be focused on MAS current marketing strategy study and trying to seek more feasible and effective marketing strategies for its future development.

 

KEYWORDS: malaysian, airline, mas, marketing, strategy,

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S/M/35. An analysis of the external & internal environment of Malaysia Airlines and the impact on its strategies

WORDS:
7000
DATE:
2004
PRICE:
79.99 GBP

This paper aims to assess the global full service passenger airlines industry recently faced with a series of harmful events and threats. It also looks at the external and internal environment of Malaysia Airlines using the various strategic management matrices such as CPM, EFE & IFE Matrix, TOWS Matrix and IE Matrix. PEST analysis is also included as well as an analysis of the industry using Porter's 5 forces and Value Chain. Contains strategies used by MAS and recommendations for international airlines to prepare for the future and how they must change in order to stay competitive.

 

KEYWORDS: external, internal, environment, malaysia, airlines, impact, strategies,

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