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Lukoil
C/M/1086. Lukoil Marketing
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a chapter from a dissertation on Lukoil's brand strategy in the USA. The chapter addresses various strategic market issues and the way Lukoil intend to overcome them. The US oil and gas market features are described, the company's marketing strategy is analyzed using the model of SWOT, their competitive strategy to become a market leader is examined.
KEYWORDS: Lukoil, US Petroleum, marketing strategy, brand, consumer behaviour, USP, SWOT,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Lukoil
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