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C/M/550. Lufthansa Conference Plan: 'Customers ? Who are they and what are they thinking?'

WORDS:
1600
DATE:
2007
PRICE:
19.99 GBP

This paper considers the planning of conference entitled 'Customers ? Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.

 

KEYWORDS: Lufthansa, Event, Conference, Planning, London,

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lufthansa airline environment european airlines marketing swot study strategic hr airways business st century re transportation passenger conference plan thinking customers organisation advice examination operations impact low cost managing om hedging pest change management purchasing theory forces five british air france porters pestle dissertation cultural conflict ba klm olympic innovation exploration exploitation customer c measurement strategy collective agreements performance relationship
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